Services

Cloud

Cloud applications enable access to data anytime and anywhere. Companies using cloud application can work with the data from mobiles and desktop devices, share it with colleagues and customers with one click - all cheaper and faster than with corporate servers. According to the Gartner consulting company, 60% of companies will be based on cloud applications in 2022.

Who is this service suitable for?

Thanks to its low price and high scalability, cloud computing is one of the few products that is suitable for all companies, regardless of size and field of business. The cloud application can be used for more efficient internal company communication (accounting and CRM systems are popular), to improve work with your existing application (similarly to our Truss Project Manager improves work with Truss3D), or as a completely separate product serving end customers.

What are the main benefits?

• Application consolidation - If your organization uses different programs, there is a chance that the data sharing between them is at least partially provided by the person who takes the time and energy to do so. Cloud applications can perform this faster and without the risk of user mistakes.
• Application management - Cloud applications do not require any installation and are managed remotely.
• Regular updates - Cloud applications are regularly updated and remain functional and secure This does not cost the company any time. In many cases, no action is required at all to ensure the update.

What activities do they normally provide in companies?

• Resource planning - Resource planning systems allow you to get a complete overview of the organization - from finance, HR, logistics, planning, reporting to complete data analysis and link these results to the company's core business.
• Marketing - Marketing applications can connect clients' shopping behavior with their demographics, better personalize the services provided, and provide complete data for planning highly successful B2B and B2C campaigns
• HR - HR solutions built on the cloud can connect all administration associated with human resources - from the recruitment of new talent, through their development, to payslips and rewards.
• Sales - Cloud systems for business are no longer about automatic emailing. Today, trading systems help build successful sales teams, enable merchants to obtain internal information and third-party data. Trading systems also provide support and recommendations throughout the business process.
• Logistics - Logistics systems allow organizations to connect data from different parts of the management and achieve optimal production capabilities. Automatization and error checking provide a better response time when responding to unexpected events.

Desktop applications

Desktop applications run on a single computer without an Internet connection, desktop applications are considered a more conservative choice than cloud computing, and are still the dominant type of application in many industries. Although many existing desktop applications could be replaced by a more efficient cloud solution, and innovation is hampered by reasons other than trying to get the best possible product (migration costs, distrust in the cloud), there are cases where a desktop application is clearly a better choice than the cloud. In addition to these cases, a desktop application can also be a suitable complement to a cloud solution.

What are the main benefits?

• No burdening the network - Desktop applications are often deployed where you need to work with large amount of data in real time, such as working with images or some types of calculations. Although data servers are more powerful than a regular computer, it is also important to take into account that data must be exchanged between the client and the server, and this exchange burdens the network.
• No internet connection required - P– Today, Internet connection is standard, yet there are environments where, for various reasons, a high-speed Internet connection cannot be provided.
• No server costs required - You can easily run a cloud application for $ 10 a month, but if you need to provide more data storage or a more powerful processor, the cost of running a cloud solution can rise uncomfortably

What activities do they normally provide in companies?

The cloud solutions better provide most activities common to all companies. However, desktop applications remain irreplaceable for a wide range of more specialized activities, often associated with core gainful activity.

Mobile applications

We live in the age of smartphones. Today, mobile applications are not just a luxury of leading companies, but are often a different element for competitiveness. Customers with increasing demands expect access to information or products almost immediately and from anywhere. Therefore, the easiest way for users is through a smartphone - using a mobile application.

Who is this service suitable for?

The use of mobile applications is very versatile, mainly due to the convenience they bring. A classic example is the leading e-shops, which allow shopping from anywhere. Apart from for sale, the applications are also part of innovative products (for example, smart heads from the Forseti Home System) which are changing the market.

What are the main benefits?

• High number of users - As mentioned several times, due to access from anywhere and at any time, mobile applications have great potential in terms of the number of users. According to the CZSO, 97% of the Czech population use a mobile phone, while most users prefer a smartphone (70%)
• Customer contact - Mobile applications keep companies and customers in constant contact, which means easy sending of notifications, simple provision of feedback and data collection suitable for your marketing.
• User interface and faster downloadable content - Mobile applications provide much more options in terms of UI, interactivity and also in terms of functionality. Websites are hard to match for mobile applications at loading speeds.

What activities do they normally provide in companies?

• Sales - According to the Association for Electronic Commerce (APEK), in 2019 55% of people ordered goods via a mobile phone, so it is expected that there is a future in sales through mobile applications.
• Marketing - Permanent contact with the customer through the mobile application will also be used by your marketing department.
• Part of the product - Mobile applications can be a key added value of your product.

Websites

Any business in today's modern world cannot operate without a website. Websites are like people, first impression is the most important. Optimify can help to create the best first impression. In case of the websites, appearance, clarity of information and also functionality are important

E-shops

There are a number of platforms that allow anyone who has something to sell today to set up an e-shop - an excellent choice in the beginning. But if the store grows, it is necessary to invest in your own secure e-shop, which will call you sir/madame.

Who is this service suitable for?

Due to their financial demands, they are suitable for established e-shops that want to invest in their own growth – and that will pay off.

What are the main benefits?

• Presentation according to your ideas - A tailor-made e-shop ensures that your performance in the online world is exactly as you imagine.
• Adaptation to internal processes - The e-shop should not only target the customer, it should also help you with internal processes in the company, such as processing orders. The tailor-made e-shop will correspond with the settings of your internal processes
• Possibility of connection to ERP and accounting systems - Pohoda, MoneyS3 and other systems can be as one program together with your e-shop.
• Connection to the payment gateway - You can choose the payment gateway that suits you.

What activities do they normally provide in companies?

• Sales - High-quality user interface and perfect functionality will ensure satisfied customers who will be happy to return
• Marketing - Business presentation, data collection and newsletter option ensuring easier communication with the customer.
• Finance - A well-set up and connected e-shop can offer you accurate economic data that will have key information value for your business.